We use cookies to improve your experience and analyse website performance. Some cookies are essential for the site to function properly. Learn more about our cookie policy

Cookie Preferences

Necessary

Required for basic website functionality

Analytics

Google Analytics for website performance

Functional

User preferences and settings

Marketing

Google Ads and personalised advertisements

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Cookie Policy

Last updated: 15th January 2026

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies help us understand how you use our website, remember your preferences, and improve your browsing experience. They can also be used for advertising and analytics purposes.

This Cookie Policy explains what cookies are, how we use them on the neurofluxa website, and how you can control your cookie preferences.

How We Use Cookies

neurofluxa uses cookies for several purposes to enhance your experience on our website:

Essential Website Functionality

Some cookies are essential for our website to function properly. These include cookies that remember your cookie preferences and enable basic website features.

Performance and Analytics

We use analytics cookies to understand how visitors interact with our website, which pages are most popular, and how we can improve the user experience.

Marketing and Advertising

We may use marketing cookies to show you relevant advertisements and measure the effectiveness of our advertising campaigns.

Types of Cookies We Use

We use four main categories of cookies on our website:

Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences or filling in forms.

  • Cookie consent preferences
  • Session management
  • Security features

Analytics Cookies

These cookies help us understand how visitors use our website by collecting information about page visits, traffic sources, and user behaviour.

  • Google Analytics for website performance measurement
  • Page view tracking
  • User journey analysis

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings.

  • Language preferences
  • User interface customisation
  • Form data retention

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement.

  • Google Ads for targeted advertising
  • Remarketing and retargeting
  • Advertisement performance measurement

Detailed Cookie Information

The following table provides detailed information about the specific cookies we use:

Cookie Name Purpose Category Duration
cookie_consent Stores your cookie consent preferences Necessary 1 year
_ga Google Analytics - distinguishes users Analytics 2 years
_gid Google Analytics - distinguishes users Analytics 24 hours
_gat Google Analytics - throttles request rate Analytics 1 minute
_gcl_au Google Ads - conversion tracking Marketing 90 days
_gcl_aw Google Ads - conversion attribution Marketing 90 days
IDE Google Ads - ad personalisation Marketing 2 years
user_preferences Stores user interface preferences Functional 6 months

Third-Party Cookies

Our website may contain content from third-party services that set their own cookies. These include:

Google Analytics

We use Google Analytics to analyse website usage and improve our services. Google Analytics sets cookies to collect information about how visitors use our site.

For more information about Google Analytics cookies, visit: Google Analytics Cookie Usage

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads may set cookies to deliver relevant advertisements and measure campaign performance.

For more information about Google Ads cookies, visit: Google Ads Policies

Google Fonts

We use Google Fonts to display custom fonts on our website. This service may set cookies for performance optimisation.

For more information about Google Fonts, visit: Google Fonts Privacy

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your preferences for different cookie categories

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Clear all cookies when you close the browser
  • Set up exceptions for trusted websites

Opt-Out Tools

For specific third-party services, you can use their opt-out tools:

  • Google Analytics: Google Analytics Opt-out Browser Add-on
  • Google Ads: Google Ad Settings

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that Google services respect your cookie preferences. This technology:

  • Adjusts how Google tags behave based on your consent choices
  • Allows measurement while respecting your privacy preferences
  • Provides aggregate and anonymised insights when consent is not given
  • Ensures compliance with privacy regulations

When you adjust your cookie preferences, these changes are automatically communicated to Google services through Consent Mode.

Impact of Disabling Cookies

If you choose to disable certain cookies, please note that:

Disabling Necessary Cookies

These cannot be disabled as they are essential for website functionality. Blocking them may prevent the website from working properly.

Disabling Analytics Cookies

  • We won't be able to measure website performance
  • We can't identify popular content or user preferences
  • Website improvements may be less targeted to user needs

Disabling Functional Cookies

  • Your preferences won't be remembered between visits
  • You may need to re-enter information repeatedly
  • Some website features may not work as expected

Disabling Marketing Cookies

  • You may see less relevant advertisements
  • You may see the same advertisements repeatedly
  • We can't measure advertising effectiveness

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will:

  • Update the "last modified" date at the top of this policy
  • Notify you of significant changes through our website
  • Request new consent if required by law

We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

neurofluxa Ltd

51 London Road
Leeds, West Yorkshire
LS4L 1DS
United Kingdom

Email: privacy@neurofluxa.world

Phone: +44 1133 205745

For general enquiries about our services, you can also contact us at contact@neurofluxa.world.

neurofluxa

neurofluxa Ltd

Expert retail conversion rate benchmark analysis

51 London Road
Leeds, West Yorkshire
LS4L 1DS
United Kingdom

Registration Number: 39821746
VAT Number: GB394625715

Services

  • Benchmark Analysis
  • Optimisation Guides
  • Expert Consultation
  • About Us

Contact

  • +44 1133 205745
  • contact@neurofluxa.world
  • Mon-Fri: 9:00 - 18:00
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